In the world of business, success often arises from a mix of hard work and care—a story that’s not always in the spotlight amid all the mostly fiscal numbers. Yet, the story of our client Peach and Panda Coffee’s ,“P&P”, embodies this blend — driven by passion for coffee, dedication to quality and resilience in these difficult last years.
PT Peach and Panda Group Indonesia (P&P) was founded in 2021 in Bali, Christian Steidele being co-founder, shareholder and today’s Director. He retired from decades of a corporate life and decided to turn his passion for coffee and the dream of creating a unique brand into a business. His commitment to uphold quality and organic growth laid the foundation for this inspiring venture, supported by the business acumen from the corporate past.
P&P’s journey includes the creation of a coffee mill in Lintong, North Sumatra, where coffee beans sourced within the origin are being processed. In 2022 a boutique roastery and coffee lab was added supporting coffee whole sales in Bali, Denpasar.
Innovative digitization has been woven from the beginning into the fabric, whether it’s real time environment data from the mill, the use of AI within the intelligent roasting platform or using an AI-driven ingredient quality platform for coffee cupping in Singapore. As one of the first in Bali, P&P has been recently certified for all major coffee products as Halal Indonesia, preparing for the mandatory regulations in 2024.
The product portfolio now includes roasted beans, coffee ground in drip bags and since lately whole beans sealed in fully recyclable pods supporting a sustainable approach.
Most products are offered in the quality “specialty coffee”, some available as premium or classic.
For the pod production P&P became a partner roaster of a highly innovative filter coffee machine manufacturer. P&P curates special roasts to be brewed on the barista level with this cutting-edge technology. The relationship underscores the dynamic approach to partnerships and expansion.
Collaborating closely with Mantra, they received substantial support in navigating regulatory compliance and industry intricacies, fostering a joint commitment to excellence.
P&P’s story isn’t just about exceptional coffee; it speaks volumes about the transformative power of passion, innovation, and unwavering commitment. Witnessing P&P’s rise from a vision to a thriving reality highlights what can be achieved when dedication and collaboration converge in a successful enterprise.
May their journey set a stellar example for many more businesses to be founded in Bali.
You can learn more about Peach and Panda here: Instagram P&P
and Christian Steidele, the mind behind the business: LinkedIn
